If you want to make a difference, you need to think differently.  A great innovation requires challening the existing, but you also need to know what to keep.

Our client Ponsse proved this today when they launched their new, revolutionary forest machine. Ponsse’s new harvester Scorpion was published today at Elmia 2013, world’s biggest forestry exhibition in Sweden. Videos used in the campaign are (By the way) quite impressive!

Congratulations, Ponsse, about this step!

You can read about the other launches here.