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For me the ABB Drivebase project started more or less with the following question:
”QR codes, can you actually do something meaningful with them?”
At the time we kicked off the Drivebase project, QR codes were used to code a URL in a fancy way on an advertising billboard, not much more.
Yet an ABB drive can deliver a broad range of information through a series of codes generated on the fly. No direct connection with the drive is needed which reduces the vulnerability of a system significantly. It was at the SPC automation fair in Nürnberg 2014, presenting Drivebase for the first time, that I gained a bigger picture of the domain I was working for.
The main slogan of the fair was Industry 4.0 and some people even talked about the Internet Of Things more like you would talk about the holy grail. It was surprising to see that Siemens and ABB were amongst the few companies that could actually show mobile applications back then. Applications that could utilise the vast growing sensory output of automation systems.
Drivebase was my first IoT project and it opened my eyes for the trend to be expected in the automation industry. It was and still is very exciting.
UX design is my passion and HR management my role. I love to grow our design team, to find the talents that can surprise any client and care for a great working culture. Meet me at Linjacafe and share a cup of exquisite tea with me.
And now to some retrospective thoughts:
Where have all the flowers gone? Those flowers that flourished when I studied in Ludwigsburg at the Filmakademie? They are not gone, they have transformed.
What does it take to create a good animation film? You need to plan carefully, simplify your story, tell it to everyone around you, find strong metaphors – in other words, make it memorable.
That's also what it takes to create good applications and services!
Today, when I listen to a client describe an idea in a kick-off meeting, the movie director in me starts storyboarding on the fly. In the best case, we can at that initial moment find a common picture and theme that can drive the design.