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With Ponsse I have had a rich collaboration of continuous learning opportunities: about ins-and-outs of the forest industry in general, the Finnish production culture, the harware + service business model, the complexity of building a multifaceted application family, the latest web technologies, and much more. It has also been a stimulating challenge to be involved in all the design phases of the products: from user-centered specification and concepting, through branding, creating and maintaining an evolving style guide, creating visuals, down to front-end prototyping.
Arranging pixels on a screen may not sound like a grand mission in life. But liken it to how the arrangement of meaningless nucleotides in a DNA strand has resulted in a rich, teeming, resilient biosphere, and you see how humble acts of composition of even just pixels can result in a meaningful world of experiences. Aren’t we all somehow participants in Nature’s force that forms order within herself?
I believe it’s noble to constantly learn to employ the best of our skills and knowledge into accumulated efforts towards human flourishing. Doing design has always been my part in this relentless movement, for as long as I can remember thinking. A lot is yet to be done, and a lot is there to be excited about.