The past 30 years have been like a cross section of product development in Finland. I’ve worked on hundreds of projects with thousands of people. I’ve learned to appreciate the typical Finnish engineer.

I’m a designer. I always have to have to be working on a few different projects at the same time, otherwise I feel like I can’t really focus on anything. I still get really excited about my work. Sometimes it’s hard to stay on the sidelines and shout instructions and cheer the rest of the team on. Sometimes it’s hard to stay off the field.

I believe in vision. Things needs to be sliced into small enough pieces that they actually get done. Yet in many successful projects the vision and will of a single person is the glue that holds it all together and helps turn all those little pieces into something whole.

I believe in simplicity. In the words of the Italian master pizzaiolo Gino Sorbillo, “When we talk about innovation, usually people just add something, because adding is easy. I innovate primarily by removing something, because for me, less is more”.